Custom Market Research Services
Research that guides confident tech project choices
Leverage in-depth market analysis, competitor insights, and user research to make data-driven decisions and stay ahead in a rapidly evolving business landscape.
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Measurable insights,
faster results
1
week to prepare the full research
10
company cases included
5
key competitor strategies’ weak spots detected
When do you need market research?
Conduct thorough market research before developing an IT project to ensure a more successful and impactful solution.
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Entering a new market with unclear demand
Expanding without understanding demand, competitors, or customer behavior can lead to failure. We assess market potential, trends, and competitive landscapes to ensure a successful market entry. Our research supports the expansion of applications, SaaS platforms, and other digital solutions into new markets. It’s not just about having a killer product—if the market is too small or oversaturated, success is unlikely. We validate demand before you invest resources.
Lack of competitor insights leading to weak positioning
Without competitor research, businesses struggle to differentiate themselves. We analyze pricing, technology, product features, and marketing strategies to refine positioning and create a competitive edge.
Struggling with product development & innovation
Developing new products without market validation is risky. We identify industry gaps, emerging technologies, customer expectations and unique application functionalities, monetization models, and UX to guide innovation and feature development.
Scaling your business without data-backed strategy
Growing without insights leads to wasted resources. We identify growth opportunities, industry benchmarks, monetization strategies and strategic partnerships to help businesses scale efficiently.
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Our comprehensive market research benefits
Understanding the market and customers
Research helps gain a better understanding of customer needs, preferences, and behaviors, enabling more effective segmentation and personalization of offerings.
Adapting business strategies
Market analysis helps identify trends, potential growth areas, and key success factors, making it easier to plan strategic actions.
Staying ahead of the competition
A deep understanding of competitor activities allows businesses to stand out in the market by better adjusting their offerings and marketing efforts.
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Miquido’s market research services
Stay ahead in a fast-changing market with our expert insights. From in-depth market analysis to competitor research and user-driven strategies, we provide the data you need to make informed decisions and drive success at every stage.
We analyze market leaders, their AI and automation tools, UX and pricing strategies, product offerings, and customer feedback to help you refine your positioning and capitalize on industry gaps.
Competitor analysis
Gain a strategic edge with in-depth competitor research.
Our research identifies key technological advancements, evolving consumer behaviours, and market opportunities to future-proof your business strategy.
Market trend analysis
Stay ahead of the curve with insights into emerging trends and industry shifts.
We provide data-driven insights into customer needs, purchasing behavior, and preferences, allowing you to personalize your offerings and enhance user experience.
It’s not just about launching an app—it’s about how users interact with it. We examine whether your target segment actually needs your solution, ensuring that your product aligns with real-world usage patterns.
Customer behaviour & preferences research
Understand your target audience like never before.
We assess demand potential, competitive landscapes, and regional factors to craft a successful go-to-market strategy tailored to your business. Beyond identifying demand, we analyze whether users in this market are actively looking for this solution or if they require education on its value. Additionally, we evaluate whether your sales model aligns with their purchasing habits, ensuring a frictionless adoption process.
Market entry strategy & expansion research
Minimize risks and maximize opportunities when entering new markets.
Our reports provide detailed comparisons on pricing, marketing effectiveness, UX/UI, and technology adoption, helping you identify areas for improvement.
Benchmarking & performance analysis
Measure your company’s performance against industry standards.
We analyze local policies, legal requirements, and industry standards to ensure smooth expansion and compliance with market-specific guidelines. Different regions impose varying restrictions—an AI model that works in one country may violate regulations in another. In some places, storing customer data is allowed, while in others, it’s restricted. Even subscription models and auto-renewal policies differ across markets. We help you anticipate these challenges and adapt proactively.
Regulatory & compliance research
Navigate market regulations with confidence.
Competitor analysis
Gain a strategic edge with in-depth competitor research.
We analyze market leaders, their AI and automation tools, UX and pricing strategies, product offerings, and customer feedback to help you refine your positioning and capitalize on industry gaps.
Market trend analysis
Stay ahead of the curve with insights into emerging trends and industry shifts.
Our research identifies key technological advancements, evolving consumer behaviours, and market opportunities to future-proof your business strategy.
Customer behaviour & preferences research
Understand your target audience like never before.
We provide data-driven insights into customer needs, purchasing behavior, and preferences, allowing you to personalize your offerings and enhance user experience.
It’s not just about launching an app—it’s about how users interact with it. We examine whether your target segment actually needs your solution, ensuring that your product aligns with real-world usage patterns.
Market entry strategy & expansion research
Minimize risks and maximize opportunities when entering new markets.
We assess demand potential, competitive landscapes, and regional factors to craft a successful go-to-market strategy tailored to your business. Beyond identifying demand, we analyze whether users in this market are actively looking for this solution or if they require education on its value. Additionally, we evaluate whether your sales model aligns with their purchasing habits, ensuring a frictionless adoption process.
Benchmarking & performance analysis
Measure your company’s performance against industry standards.
Our reports provide detailed comparisons on pricing, marketing effectiveness, UX/UI, and technology adoption, helping you identify areas for improvement.
Regulatory & compliance research
Navigate market regulations with confidence.
We analyze local policies, legal requirements, and industry standards to ensure smooth expansion and compliance with market-specific guidelines. Different regions impose varying restrictions—an AI model that works in one country may violate regulations in another. In some places, storing customer data is allowed, while in others, it’s restricted. Even subscription models and auto-renewal policies differ across markets. We help you anticipate these challenges and adapt proactively.
Our market research client success stories
Here’s what our clients say
We’ve shared our story with you. Now, hear directly from our clients about their experiences and the impact of our work.
See our portfolio
“Miquido presented a very innovative approach. They were always open-minded and capable of delivering reasonable solutions for typical business problems.”
“Miquido’s greatest strengths are attention to detail and business awareness. Their expertise and attitude were the key factors to project success.”
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Want to read more about market research services?
See our FAQ section to find your answers. And if there are some details you’re still curious about – shoot us a message!
Talk to usWhat are the main stages of Market Research?
The first and perhaps most crucial step in the market research process is defining the research objectives. This step forms the foundation of the entire research effort and ensures that the right questions are asked to obtain the necessary information. For example, are you considering launching a new application? Are you trying to understand why sales are declining? Or do you want to enter a new market? Clearly defining the problem at hand will help focus research efforts effectively.
Step 2: Developing a research plan and choosing the methodology
Depending on the needs, research can be based on various methods, such as desk research, heuristic analysis (expert market analysis, e.g., evaluating competitors’ app functionalities based on set criteria), statistical data analysis (e.g., trade data to assess market potential), mystery shopping (examining how competitors utilize automation in customer service), benchmarking (comparing your offer with competitors), and SWOT analysis (identifying strengths, weaknesses, opportunities, and threats in the market).
Step 3: Data analysis and interpretation
Once data is collected, it is organized and analyzed using both quantitative and qualitative methods. The key is to identify correlations, trends, and insights that help determine a company’s strengths and weaknesses, customer preferences, and market opportunities.
Step 4: Report preparation and recommendations
The report includes an introduction, market description, competitive analysis, research findings, and strategic recommendations. Key insights are presented in an accessible format, such as charts and infographics. Based on the report, the company can implement recommendations, monitor their effectiveness, and adjust its strategy according to changing market conditions.
In-house or outsourced Market Research: Which one is right for me?
Building and maintaining an in-house Market Research team requires long-term commitment and investment. Inhouse Market Research services may be cost-effective only when research is conducted over an extended period of time, and you can sustain and manage the Market Research team accordingly. On the other hand, having an in-house Market Research team may provide a level of flexibility, allowing the team to adapt and switch tasks relatively quickly. However, it’s important to note that rapidly expanding or shrinking the team and teaching them new skills overnight may pose challenges.
On the other hand, outsourced Market Research provides access to specialised expertise. This can include technical skills, technologies, and resources. Furthermore, it can be a cost-effective option, as it eliminates the need for the company to invest in developing a Market Research team in-house and allows the team to scale dynamically according to current needs. Outsourced Market Research can also be a time-efficient option, as the company can outsource specific projects or tasks and focus on other core business areas.
The decision between in-house or outsourced Market Research depends on your needs. If control during the design process is crucial to you, in-house Market Research is worth considering. However, it is essential to note that choosing outsourced services with a collaborative software development company does not necessarily mean less control and weakened communication. So if you are looking for expertise and want to save time and money, opting for outsourced Market Research services may be the best option.
How can Market Research improve existing products?
Risk Mitigation: Through Market Research, you can assess the feasibility of ideas and concepts, minimising the risks associated with investing significant resources into unproven ventures. Rapid prototyping and testing enable early identification of potential challenges.
Explore emerging technologies: Market Research can help you to stay abreast of the latest technologies and trends in the industry. By exploring emerging technologies such as artificial intelligence, and augmented reality, you can significantly improve the performance of your product.
Being ahead of the competition: Market Research allows you to differentiate from competitors by introducing innovative products to the market. By testing new technologies, you can develop cutting-edge solutions that disrupt existing markets.
See our FAQ section to find your answers. And if there are some details you’re still curious about – shoot us a message!
Talk to usAvailable for projects
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