travel & leisure
travel & leisure
All-in-one travel management
app for TUI Poland
Mobile application for hassle-free travel managementÂ
Hundreds of travel offers around the world available in one place? Yes, it’s possible with the TUI Poland travel management application. Now, TUI Poland customers can easily book their holidays and accommodation, gaining access to the best travel deals and latest offers. With the app provided by Miquido, holiday planning has become much easier on the customer’s side, with all travel info and documents available at hand in one place.
Ultimate travel experience with the TUI app
Thanks to the handy features of the TUI traveling app, users are able to create a list of favorite hotels, access last-minute offers, compare holiday search results, and find the best vacation deals easily, making use of advanced filtering and sorting options. After deciding on the trip, customers can proceed to their purchases, as the TUI app guarantees a secure procurement process. Thus, a well-organized vacation has become within reach of every smartphone user, with all travel details available with one click.Â
4.6
rating on Google Play
4.9
rating on App StoreÂ
1 M+
downloads on Google Play
Challenges
Personalized offer and customer experience
Creating a high-quality travel booking app was a real UX challenge for the Miquido team. To cater to individual needs and navigate multiple offers, the app needed specific features. A profile system was essential for storing user preferences and search histories, ensuring a personalized experience. A user-friendly interface would translate these preferences into a seamless booking process. This way, users could easily sift through travel options and make informed decisions.
Access to self-bookings
Our main goal was to improve the accuracy and relevance of personalized recommendations. To provide an efficient holiday self-booking app, we needed features for smooth research, data security, and safe payments. TUI aimed to deliver a tool that lets users navigate offers, compare results, and book trips directly from their smartphones.
Secure payments
A simplified and secure payment process was essential for hassle-free transactions and quick purchases. Ensuring airtight security for storing and processing user payment details was key to building trust. Balancing convenience with top-notch security standards was crucial for maintaining user confidence in the app.
Accessibility of booking services Â
Having noticed the steadily growing number of travel industry customers, TUI Poland decided to launch a mobile app. The application was supposed to enable users to search and book their dream vacation on their own, as travel agencies operating stationary within specific hours were frequently out of reach for most people working from 9 to 5. The low accessibility of a booking service was a constraint that a travel app could break by enabling customers to research and make holiday bookings at any convenient time.
Solutions
User-friendly travel app for self-booking
Miquido developed a visually appealing and user-friendly app that allows users to plan their holidays independently. The app includes a contextual search for more relevant travel results based on hotel criteria. With the myTUI profile, search settings and user data are saved for future use.
Logged-in users can add travel offers to favorites, receive push notifications when trips become available, and access chat assistance before and during their stay. The app provides info on travel plans, transfer details, and on-site excursions. Users can choose preferred hotel rooms, transfer types, and additional insurance, all within the app.
Enhancing usability with myTUI profiles
To enhance usability, we introduced myTUI, a personal profile storing user data and preferences. This allows the app to provide tailored recommendations and a smooth booking experience. Detailed filtering options let users specify accommodation preferences by amenities, location, price range, and more. Logged-in users can quickly access their reservation list, including active, canceled, and historical bookings. Reservation details are easily accessible, allowing users to preview flight details and documents, and track payment statuses.
Convenient booking and secure transactions via one app
The TUI app features a highly intuitive, user-friendly interface that simplifies browsing and booking. Interactive filters, sorting options, and personalized recommendations based on user preferences and past bookings enhance the experience and expedite decision-making. Users receive instant booking confirmations and real-time updates on reservation status.
The app ensures a smooth and secure payment process. With myTUI, users can save payment details for future use, balancing convenience and security. Immediate notifications confirm successful transactions. Users can choose between PayU and credit card payments, completing transactions seamlessly within the app.
Services & tech stack
Services
UX/UI Design
Mobile Development
App Store Optimization (ASO)
Technologies
iOS development: Swift, Objective-C
Android development: Kotlin, Java
Results
Increased revenue streams
By leveraging the travel app, TUI Poland has seen tangible benefits in revenue growth, operational efficiency, and customer relations. The TUI app expanded the client base, attracting a broader audience beyond traditional holiday bookings. It provided an additional sales channel to reach digital-savvy travelers. With its well-designed, feature-rich app, TUI has also increased its competitive edge in the Polish market.
Business growth and Czech market expansion
Since the TUI app turned out as a commercial success, TUI decided to introduce the TUI travel management app in the Czech market. It has not only facilitated business growth for TUI Poland but has also elevated the standard of travel planning and booking for Czech customers, thereby solidifying TUI’s position as a leader in the travel and leisure services industry.
Enhanced customer engagement
The TUI app offers a personalized user experience by providing tailored recommendations based on user profiles and preferences. This fosters stronger relationships with users, leading to increased loyalty and more satisfied customers. Instant support, updates, and personalized notifications enhance communication and boost customer engagement.
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